Out of home media's unique advantage lies in its ability to efficiently generate mass awareness. To do this, clients need strong reach and optimal frequency. The core components of building reach in the out of home environment are simple. Advertising panels must be evenly distributed, leverage multiple environments and have night time illumination. Adshel leads the way in all these aspects.
Receive a core base of reach and frequency through national coverage and even distribution. Coverage includes CBD, inner suburbs and suburban sites across all environments.
Stand out from the crowd and reinforce brand and product image by dominating the prime real estate in the inner city. The Inner City package has been designed to specifically target the upper-socio, urban inner city dweller, which frequently travels within the confines of the city.
Provide brand reinforcement on the path to purchase with sites located directly outside and within a 250m radius of all key supermarkets across main centres.
Located directly outside and within a 250m radius of all key shopping centres and high street precincts across main centres, this package is highly targeted and designed to provide maximum efficiency and minimise wastage.
Adshel has the most comprehensive environmental targeting capabilities in the New Zealand out of home industry, able to target relevant consumer environments with 15 key proximity categories.
