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Across New Zealand and Australia, the Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry.
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Adshel employs over 125 people in 8 offices in New Zealand and Australia.
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With the largest street furniture coverage in the country, 63% of New Zealanders live in Adshel areas.
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Adshel has coverage across all main metropolitan and regional cities in New Zealand.
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Adshel Create, our innovations portfolio, has been used by some of New Zealand’s top brands in over 40 campaigns over the last 2 years.
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Adshel holds contracts for street furniture provision and maintenance with 17 councils and authorities across New Zealand.
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Adshel is sponsoring the planting of native kauri trees in New Zealand’s Coromandel Peninsula - our contribution to a greener future.
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Adshel has donated over $4,300,000 worth of media space to not-for-profit organisations over 10 years in New Zealand, with more than $880,000 donated in 2008 alone.
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Adshel performs more than 100,000 rounds of cleaning and maintenance for its products each year.
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In the past 10 years Adshel has built over 2,000 bus shelters and other infrastructure solutions maintaining more than 3,500 advertising panels throughout New Zealand.
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Audience Solutions

Adshel Campaigns

We build our campaigns to maximise audience delivery based on advertiser requirements.
Our unique approach to campaign development leverages our comprehensive coverage across New Zealand to deliver audiences rather than simply posters and panels. / More >

An unrivalled street furniture network

Adshel offers an unrivalled national presence with 63%* of New Zealanders living in Adshel areas. Adshel’s portfolio of out of home advertising panels across New Zealand continues to grow.

A network of over 3,500 panels in the CBD, inner city, suburban and key regional locations gives advertisers both breadth of coverage and the flexibility to build campaigns based on their communication and advertising objectives.

 

Campaign planning grounded in research and insight

The Adshel Audience Solutions approach uses key learnings from our Research & Insights program and applies them to the campaign planning process to develop the most accountable and effective campaigns in New Zealand out of home.

 

Our unique approach to campaign development leverages our comprehensive coverage across New Zealand to deliver audiences rather than simply posters and panels.

Through extensive research into the lives of key consumer segments, we have come to know their lifestyles and habits and how these are changing. This insight into what they do and why they do it is coupled with our propriety planning system, site proximity analysis and population statistics to develop campaigns that deliver audiences efficiently and effectively.


*Source: Statistics NZ (Census 2006 based on population by council)