Adshel - Adshel research monitor -

Across New Zealand and Australia, the Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry.

Adshel employs over 125 people in 8 offices in New Zealand and Australia.

With the largest street furniture coverage in the country, 63% of New Zealanders live in Adshel areas.

Adshel has coverage across all main metropolitan and regional cities in New Zealand.

Adshel Create, our innovations portfolio, has been used by some of New Zealand’s top brands in over 40 campaigns over the last 2 years.

Adshel holds contracts for street furniture provision and maintenance with 17 councils and authorities across New Zealand.

Adshel is sponsoring the planting of native kauri trees in New Zealand’s Coromandel Peninsula - our contribution to a greener future.

Adshel has donated over $4,300,000 worth of media space to not-for-profit organisations over 10 years in New Zealand, with more than $880,000 donated in 2008 alone.

Adshel performs more than 100,000 rounds of cleaning and maintenance for its products each year.

In the past 10 years Adshel has built over 2,000 bus shelters and other infrastructure solutions maintaining more than 3,500 advertising panels throughout New Zealand.

Outdoor Effectiveness Model - Making Outdoor Count

Insight via adshel research monitor

Across New Zealand and Australia, the Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry. Over the past decade over 400 street furniture campaigns have been researched at an investment of more than $2 million.

In New Zealand, research company Market Knowledge conducts the Adshel Research Monitor enabling us to understand campaign effectiveness through accurate, relevant and actionable research. In 2007-08 alone, Adshel NZ has researched 15 outdoor campaigns to determine recall rates, likeability, relevancy and propensity to purchase.

ARM enables clients to understand the effectiveness of their outdoor campaign through accurate, relevant and actionable research.

Some of the campaign research studies we have conducted for major brands over the last 3 years across Australia and New Zealand, are available through our client login area. The case studies include recall rates and more statistics about a particular campaign.