Adshel - Research and insights -

Across New Zealand and Australia, the Adshel Research Monitor (ARM) is the most extensive research database in the outdoor media industry.

Adshel employs over 125 people in 8 offices in New Zealand and Australia.

With the largest street furniture coverage in the country, 63% of New Zealanders live in Adshel areas.

Adshel has coverage across all main metropolitan and regional cities in New Zealand.

Adshel Create, our innovations portfolio, has been used by some of New Zealand’s top brands in over 40 campaigns over the last 2 years.

Adshel holds contracts for street furniture provision and maintenance with 17 councils and authorities across New Zealand.

Adshel is sponsoring the planting of native kauri trees in New Zealand’s Coromandel Peninsula - our contribution to a greener future.

Adshel has donated over $4,300,000 worth of media space to not-for-profit organisations over 10 years in New Zealand, with more than $880,000 donated in 2008 alone.

Adshel performs more than 100,000 rounds of cleaning and maintenance for its products each year.

In the past 10 years Adshel has built over 2,000 bus shelters and other infrastructure solutions maintaining more than 3,500 advertising panels throughout New Zealand.

Outdoor Effectiveness Model - Making Outdoor Count

it all starts with insight

True insight based on extensive research is critical to a successful campaign.

We understand that clients depend on information to make good decisions. We also know that metrics speak louder than a hunch. That’s why Adshel invests over $75K per year in commissioned research across consumer insights, creative effectiveness and media optimisation techniques to ensure your outdoor counts.

Extensive learnings from our research and insights programs form the basis of our tailored campaign approach, our recommendations on media flighting and creative guidelines.

The better advertisers understand their consumers and their ‘out of home behaviour’, the more opportunities will open up to talk to them in the most engaging way. Adshel can help clients move beyond a broad awareness role for outdoor media and open up a number of more specific opportunities to connect with consumers.