Adshel NZ appoints Elaine Gibbons as Head of Marketing and Partnerships

MEDIA RELEASE: 26th April 2017


 Adshel NZ today announced the appointment of Elaine Gibbons to the role of Head of Marketing and Partnerships.

Reporting to Sales and Marketing Director, Ben Gibb, Elaine will be responsible for continuing to build Adshel’s profile within the NZ media market, supporting product launches, new initiatives, and Adshel’s innovation agenda, ensuring Adshel’s take to market is best in class. Her role includes responsibility for Adshel’s expanding research and insights program, taking a lead in the data roll-out. Elaine will also support client partnership development as Adshel looks to develop tier 1 media supplier relationships with key advertisers.

Elaine has over 17 years’ experience in media agencies in NZ and the UK, in both strategic and client lead roles, most recently holding the position of Chief Client Officer at Mindshare.

Sales and Marketing Director of Adshel NZ, Ben Gibb, said: “We are very excited to have Elaine on board, with her wealth of experience in the world of media agencies. Her professional focus has been contributing to and developing communications strategies, taking a particular interest in how trends in technology drive changes in audience behavior. Elaine’s understanding of what motivates consumers will add value to Adshel’s digital, data and audience insight ambitions, bringing new ideas that will be invaluable in supporting our current and planned business growth. This is a significant appointment for Adshel. We are pleased to have someone with Elaine’s expertise joining the team, and I am sure we will see a positive response from the market as a result”.

Ms Gibbons said: “It’s a hugely exciting time for our industry with more innovation, data, tech, content and collaboration than ever before – presenting great opportunities.  I am thrilled to be joining Adshel, a company which is experiencing unprecedented growth and leading the sector with digital innovation.  Adshel is a smart, forward-thinking business, with highly-skilled and passionate people, and I can’t wait to be a part of it.”

Elaine commences in the role of Head of Marketing and Partnerships from 29 May.