MAKING YOUR OUTDOOR COUNT
Outdoor is about much more than posters and panels. Adshel utilises a sophisticated full-service solution with simplicity in buying to ensure your outdoor counts every time.
Our success as a media brand in the outdoor market is based on the effective delivery of Adshel’s three tiered value proposition:
| We understand that a one size fits all approach doesn’t provide the best return for our clients. That’s why Adshel offers a sophisticated and flexible approach to campaign planning with simplicity in buying. Clients are able to tailor their campaign to a detailed range of segmentation criteria, including CBD, inner city, suburban, lifestyle & leisure hubs, demographic factors and category targeting (eg. FMCG). Proximity targeting allows even more intelligent targeting, for example, selecting sites near competitor stores. |
Outdoor Audience Metrics
The need to go beyond demographics for accessing when and how audiences consume media is now more than apparent with the fragmentation of media and audiences. Lifestyle habits, attitudes and intentions to purchase are now more than ever, critical target segmentation tuners. Panorama allows targeting by media consumption and Adshel can use Panorama to demonstrate the propensity of key audiences to be out and about and target attitudes and out of home activities through campaign planning. |
Adshel Research Monitor
Run in partnership with research company Market Knowledge, ARM is the most extensive campaign tracking monitor in the out of home industry and provides clients with accountability in their outdoor campaigns. Over 70 campaigns have been researched across 15 categories and a comprehensive range of brands. |
Consumer Insights
Conducted by Colmar Brunton, our consumer insights studies cover attitudes, behaviours, creative learnings and targeting principles across important segments so that clients can better understand their customers. |
Create Innovations
Adshel Create allows clients to combine the latest in Wrap, Bluetooth and ‘smart’ paper technologies to bring added impact and improved brand recognition to your next campaign. And it doesn’t stop there. With Sound, Themed Experience, Light, Liquid, Scent, LCD and LED, we allow your brand to stand out from the crowd and create a new way to connect with your customers. |
Creative Effectiveness Tool Box
Adshel is passionate about creative effectiveness and has built purposely designed tools to assist advertisers and the creative community to develop award-winning campaigns that maximise cut through and deliver enhanced audience response. The Adshel Campaign Gallery houses over 300 campaigns that show how top agencies have used innovation
to create another world for their clients. The tool box also features a Creative Simulator and tips for optimising creative in outdoor based on campaign learnings. |
