In recent years, Adshel has invested over $3 million dollars in audience measurement and research across consumer insights, creative effectiveness and media optimisation tools.
Our insights portfolio offers over 400 Campaign Monitor case studies that provide robust norms and benchmarks and includes EPIC - a creative diagnostic tool developed for us by Nielsen. We have also developed a range of Consumer Insights studies that explore the behaviours, mindsets and purchasing patterns of key outdoor segments.
Run by independent research agency The Seed, our consumer insights studies cover attitudes, behaviours, creative learnings and targeting principles across key outdoor audiences.
Gen Y
The study looks at the lives and attitudes of youth aged 16-24 to provide advertisers with a deeper understanding of their brand choices and media habits.
Adultescents
The research provides a greater understanding of the lives and attitudes of 25-39 year old Adultescents with valuable insights into reaching and connecting with this audience.
Main Household Shoppers
Exploring the attitudes, habits and purchase decision process of key grocery segments, our study aims to show advertisers how they can make the right media and creative choices.
A wide range of categories and brands have been researched to determine recall rates, empathy, persuasion, impact to communication and the effect of combining outdoor and other media.
Our research library consists of 400 campaign reports which enables us to determine a recall norm.
