Adshel New Zealand What we think (All)

Adshel Rally Pics

Thu, 09 Jun 2011 06:51:23 GMT

Bucking bulls, gnomes and far too much waxing...relive those golden Rally moments here.

London Underground trials wifi

Fri, 12 Nov 2010 04:05:08 GMT

London Underground together with outdoor operator Primesight are trialling wifi and 3G at Glasgow Subway ahead of its rollout across the entire London Underground network.

This would allow commuters to stay connected on the go, as well as engaging with the ads displayed in the rail environment. Very cool!

This could be dangerous...

Wed, 20 Oct 2010 23:19:37 GMT

The world's slowest billboard was unveiled in Singapore last weekend. SMS a number and see your message being spelled out by hand - could get a bit messy!

For something similar locally, LED allows you to swap out highly targeted messages at whatever frequency you desire - much faster than doing it by hand

Steak scented billboard anyone?

Mon, 04 Oct 2010 02:58:02 GMT

Imagine driving down the motorway and suddenly getting a whiff of what smells like grilled steak! Check out America's first scented billboard promoting the Bloom grocery chain's new line of beef here

Audi: Augmented Reality Calendar

Wed, 29 Sep 2010 21:53:47 GMT

The first car calendar without cars. Augmented Reality on your iPhone for Audi - check it out here

Bring your brand values outdoor

Fri, 24 Sep 2010 06:25:03 GMT

Here's a great example of a company really bringing their brand values to life in the out of home environment. Irrespective of whether a wooden carved billboard would get through council it's about being authentic and bringing that authenticity through all communications.

Has Facebook Places bought us any closer to Minority Report?

Fri, 20 Aug 2010 06:14:01 GMT

Is Facebook Places going to open the door to Minority Report-esque targeting? More info here

Auckland Creative Challenge

Thu, 29 Jul 2010 23:36:46 GMT

Nothing focuses the mind like a deadline. Adshel, the Auckland Fringe and StopPress joint forces to see if that rule also applies to the dark, mysterious advertising arts with the announcement of the Creative Challenge. The event that ran on Wednesday 28th July aimed to showcase the talents of Kiwi creatives and at the same time promote creative excellence in outdoor advertising.

Read the recap of the night from the event's exclusive media partner StopPress here

View the creative entries here

Calvin Klein & QR codes

Wed, 21 Jul 2010 04:54:02 GMT

Calvin Klein uses QR codes on outdoor to launch their latest ad campaign, a departure from the traditional advertising methods they've previously used to launch a campaign. Check it out here

Times Square augmented reality billboard

Wed, 30 Jun 2010 04:12:35 GMT

See how a new billboard in Times Square is capturing the attention of audiences over the globe. The augmented reality billboard for clothing brand Forever21 uses HD video footage to interact with the audience in Times Square in real-time.

Apple sets out to redefine mobile advertising

Thu, 10 Jun 2010 00:16:14 GMT

Is this a new era of mobile advertising? Apple is set to redefine mobile advertising with interactive and media-driven content when it debuts its iAd mobile advertising network.

Shopping with the mobile generation

Wed, 09 Jun 2010 23:51:32 GMT

Flexibility, limited attention spans, and the ipad all point to mobile devices increasingly influencing the way we shop. Found out how here

BMW 3D projection mapping

Mon, 07 Jun 2010 21:46:16 GMT

Watch as BMW transform two office buildings into huge projection screens in Asia's first interactive 3D building projection advertisement.

Best ad taglines

Wed, 02 Jun 2010 00:50:46 GMT

Copy is crucial for effective outdoor. Check out the best ever ad taglines that have stood the test of time according to 10 CMO's and advertising experts. Via Forbes

Latest in 3D projection mapping for Samsung LED TV

Thu, 27 May 2010 21:16:33 GMT

Watch as a historic building in Amsterdam cracks in half, fills with wather and then drains into a rain forest revealing the new Samsung LED TV.

Lessons from New Zealand radio station Classic Hits on NEW Adshel Mobile

Wed, 19 May 2010 23:22:32 GMT

Listen here for radio station Classic Hits' instructions on how to download kiwi music for FREE by interacting with selected Adshel bus shelters in New Zealand.

Singing fish in Paris

Fri, 14 May 2010 03:35:16 GMT

Wile some bloggers are dubbing this the most annoying billboard ever, we think the singing fish billboard for a frozen seafood company is kinda cute! The campaign is running on Clear Channel France.

Off-the-wall love for Mum on Mother's Day

Wed, 05 May 2010 03:36:27 GMT

Up to 8700 colourful post-it notes cover the windows of the Whitcoulls store on Queen St, Auckland, in honour of mothers. Check out the result here.

HBO Cube wins Gold at Art Directors Club

Fri, 30 Apr 2010 03:17:51 GMT

Great interactivity and engagement backing up HBO's proposition 'It's more than you imagined' Check out the integrated campaign here.

2010 the year for mobile?

Thu, 29 Apr 2010 04:44:42 GMT

Australia’s first FMCG mobile outdoor campaign for Brut ran last month on Adshel Mobile with great results - a 27% opt in rate. Could 2010 be the year for mobile marketing?

Outdoor digital exhibition launch for Avatar

Wed, 21 Apr 2010 02:02:10 GMT

Inwindow outdoor set up three morphing stations in a busy LA mall to enable shoppers to turn themselves into Na'avis for the launch of Avatar in Blu- ray. Check it out here. Very cool!

Catch the goodies

Mon, 19 Apr 2010 23:49:43 GMT

Another great interactive billboard for Mcdonald's out of DDB Stockholm, inviting audiences to catch their lunch - literally! Check it out here

New meaning to Coke on the go

Wed, 14 Apr 2010 23:51:18 GMT

Check out this ambient installation for Coca Cola in Istanbul. The shelter acts as a fridge, and audiences can pick up a coke while waiting for the bus.

IBM uses colour sensitive billboards

Tue, 23 Mar 2010 23:57:03 GMT

IBM showcases interactive billboards as part of their "smarter planet" campaign, taking personalisation to a whole new level. Click here to view.

Audi Q7 outdoor

Tue, 23 Mar 2010 20:58:50 GMT

Great use of scrollers used by Audi to demonstrate the capabilities of the new SUV. Check it out here

Vintage Ads

Wed, 02 Jun 2010 01:18:38 GMT

Check out these vintage ads for a little blast from the past - when sexism and cigarette advertising was the norm.

Unique uses for LBS

Wed, 02 Jun 2010 01:03:24 GMT

Check out how Location Based Services are being integrated into products and social media campaigns around the world. Interesting to see what consumer uptake will be like.