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Has Facebook Places bought us any closer to Minority Report?
Published on 20 August 2010
Is Facebook Places going to open the door to Minority Report-esque targeting? More info here
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Auckland Creative Challenge
Published on 30 July 2010
Nothing focuses the mind like a deadline. Adshel, the Auckland Fringe and StopPress joint forces to see if that rule also applies to the dark, mysterious advertising arts with the announcement of the Creative Challenge. The event that ran on Wednesday 28th July aimed to showcase the talents of Kiwi creatives and at the same time promote creative excellence in outdoor advertising.
Read the recap of the night from the event's exclusive media partner StopPress here
View the creative entries here
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Calvin Klein & QR codes
Published on 21 July 2010
Calvin Klein uses QR codes on outdoor to launch their latest ad campaign, a departure from the traditional advertising methods they've previously used to launch a campaign. Check it out here
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Times Square augmented reality billboard
Published on 30 June 2010
See how a new billboard in Times Square is capturing the attention of audiences over the globe. The augmented reality billboard for clothing brand Forever21 uses HD video footage to interact with the audience in Times Square in real-time.
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Apple sets out to redefine mobile advertising
Published on 10 June 2010
Is this a new era of mobile advertising? Apple is set to redefine mobile advertising with interactive and media-driven content when it debuts its iAd mobile advertising network.
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Shopping with the mobile generation
Published on 10 June 2010
Flexibility, limited attention spans, and the ipad all point to mobile devices increasingly influencing the way we shop. Found out how here
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BMW 3D projection mapping
Published on 08 June 2010
Watch as BMW transform two office buildings into huge projection screens in Asia's first interactive 3D building projection advertisement.
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Latest in 3D projection mapping for Samsung LED TV
Published on 28 May 2010
Watch as a historic building in Amsterdam cracks in half, fills with wather and then drains into a rain forest revealing the new Samsung LED TV.
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Lessons from New Zealand radio station Classic Hits on NEW Adshel Mobile
Published on 20 May 2010
Listen here for radio station Classic Hits' instructions on how to download kiwi music for FREE by interacting with selected Adshel bus shelters in New Zealand.
