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Adshel Rally Pics
Published on 09 June 2011
Bucking bulls, gnomes and far too much waxing...relive those golden Rally moments here.
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London Underground trials wifi
Published on 12 November 2010
London Underground together with outdoor operator Primesight are trialling wifi and 3G at Glasgow Subway ahead of its rollout across the entire London Underground network.
This would allow commuters to stay connected on the go, as well as engaging with the ads displayed in the rail environment. Very cool!
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This could be dangerous...
Published on 21 October 2010
The world's slowest billboard was unveiled in Singapore last weekend. SMS a number and see your message being spelled out by hand - could get a bit messy!
For something similar locally, LED allows you to swap out highly targeted messages at whatever frequency you desire - much faster than doing it by hand
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Steak scented billboard anyone?
Published on 04 October 2010
Imagine driving down the motorway and suddenly getting a whiff of what smells like grilled steak! Check out America's first scented billboard promoting the Bloom grocery chain's new line of beef here
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Audi: Augmented Reality Calendar
Published on 30 September 2010
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Bring your brand values outdoor
Published on 24 September 2010
Here's a great example of a company really bringing their brand values to life in the out of home environment. Irrespective of whether a wooden carved billboard would get through council it's about being authentic and bringing that authenticity through all communications.
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Has Facebook Places bought us any closer to Minority Report?
Published on 20 August 2010
Is Facebook Places going to open the door to Minority Report-esque targeting? More info here
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Auckland Creative Challenge
Published on 30 July 2010
Nothing focuses the mind like a deadline. Adshel, the Auckland Fringe and StopPress joint forces to see if that rule also applies to the dark, mysterious advertising arts with the announcement of the Creative Challenge. The event that ran on Wednesday 28th July aimed to showcase the talents of Kiwi creatives and at the same time promote creative excellence in outdoor advertising.
Read the recap of the night from the event's exclusive media partner StopPress here
View the creative entries here
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Calvin Klein & QR codes
Published on 21 July 2010
Calvin Klein uses QR codes on outdoor to launch their latest ad campaign, a departure from the traditional advertising methods they've previously used to launch a campaign. Check it out here
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Times Square augmented reality billboard
Published on 30 June 2010
See how a new billboard in Times Square is capturing the attention of audiences over the globe. The augmented reality billboard for clothing brand Forever21 uses HD video footage to interact with the audience in Times Square in real-time.
